A lead arrives in one place.
The appointment sits in another. The office copies contact and property details across both.
Operating software for established roofing companies
We’ll handle the busy work while you focus on growing your company.
Working Standard is being built for the work between a homeowner’s first call and final payment: appointments, proposals, signatures, material preparation, production, invoices, and the details your office should not have to enter again.
See the roofing operating model.A roofing job, carried forwardIllustrative
New inquiry
Website lead
Homeowner inquiry recorded
Scheduled
Appointment
Sales visit placed on the calendar
Ready to review
Proposal
Scope and pricing prepared for review
Approved
Signed job
Approved work enters production preparation
Financial follow-through
Invoice
Completion and collection stay connected
The operational problem
Your best office people should not be the integration layer.
Roofing companies do not need another place to store contacts. They need the work around a job to hold together when people, systems, and deadlines change.
The operating platform
The job carries its context forward.
Working Standard is designed around the business events roofing teams actually manage, not a pile of isolated features. The right people can see the customer, property, scope, status, and open questions for the work they own.
Explore the platform structureWin and schedule the work
Capture website and mailbox inquiries, organize homeowner and property context, schedule the visit, and give the salesperson a prepared starting point.
Estimate and sell
Keep measurements, job details, estimate preparation, proposal review, and signature work attached to the same customer and property.
Prepare the job
Carry approved scope into materials, supplier coordination, scheduling, weather/workability context, and the production handoff.
Close the financial loop
Keep invoice, payment, and accounting follow-through connected to the job without asking the office to rebuild the record.
For the people responsible for the work
One company. Different jobs. Better context for each.
Owner
See the company’s operating picture without asking five people for an update.
Office
Spend less of the day transferring details, chasing paperwork, and checking status.
Sales
Walk into the appointment with the homeowner, property, and opportunity context in place.
Production
Receive approved scope and useful job context before schedule changes become problems.
Working Standard Forge
The layer for understanding how the company is performing.
Working Standard handles the operating record. Forge is being built to help an owner and team examine the patterns inside it: lead response, sales follow-up, close rate, production cycle, receivables, capacity, and the places work is getting held up.
It is not a chatbot bolted onto a dashboard. It is a separate product direction for contractor business coaching built around the way this company actually operates.
Meet ForgeWorking Standard Forge
Operating signals, in context.
Average lead response
12 minTarget: under 15 minEstimate close rate
31%Retail jobs · last 90 daysProposals awaiting follow-up
186 older than 48 hoursAverage production cycle
9.4 daysTarget: 8 daysReceivables outstanding
$84,20017 invoices past dueCrew capacity
76%Next 21 daysExample categories only. Forge is being built around reviewable operating information; model-generated recommendations are not a generally available product capability.
Connected systems, with boundaries
Coordinate the systems the office already relies on.
Working Standard is being designed to coordinate approved provider workflows rather than ask your team to manually keep every system aligned. Connections are selected by pilot scope and only receive the access the approved work needs.
Google WorkspaceTwilioQuickBooksDropbox SignABC SupplyEagleViewWeather services
A careful first rollout
Built with roofing companies that have real work to protect.
Working Standard is selecting a limited group of residential roofing companies for guided implementation and practical feedback. Scope, connected systems, and approval rules are agreed before onboarding.
For established residential roofing teams.
Company and workflow information only.
Written scope before product access.
Apply for the pilotStraight answers
What to expect at this stage.
What is Working Standard?
Working Standard is a roofing-first operating platform for the office work around leads, appointments, proposals, signed jobs, production preparation, invoices, and payments. It is being built to become the company’s primary job system after go-live.
What is Working Standard Forge?
Forge is the Growth Intelligence layer being built above Working Standard. It is intended to help a contractor examine concrete operating information such as lead response time, close rate, production cycle, receivables, and capacity.
Is Forge’s recommendation capability available now?
Not as a generally available production capability. Current Forge foundations cover company operating context, readiness, role-aware presentation, and review history. Any pilot scope is agreed with the participating company.
Does Working Standard replace office staff?
No. It is designed to reduce repeat entry, manual checking, and routine chasing so experienced office, sales, and production people can spend more time on the decisions and customers that need them.
Can it send proposals, buy materials, or charge customers without approval?
Not by default. Pricing, scope, proposals, purchases, payments, and other commitments remain with the people responsible for them. Each pilot defines the review rules for its own workflows.
Who is the pilot for?
The initial focus is established residential roofing companies—generally teams with enough lead, sales, production, and office volume that disconnected systems create real administrative drag.
Working Standard
See whether Working Standard fits the way your roofing company operates.
The pilot application starts with company-level workflow information. It does not ask for homeowner records or job files.