Average lead response
12 minTarget: under 15 minWorking Standard Forge
Growth Intelligence
Business Coach for Contractors
Forge is the intelligence layer being built above Working Standard. It is intended to help contractors connect their goals to the operating evidence their company produces across lead response, sales, production, capacity, invoices, and collections.
Working Standard Forge
Operating signals, in context.
Estimate close rate
31%Retail jobs · last 90 daysProposals awaiting follow-up
186 older than 48 hoursAverage production cycle
9.4 daysTarget: 8 daysReceivables outstanding
$84,20017 invoices past dueCrew capacity
76%Next 21 daysExample categories only. Forge is being built around reviewable operating information; model-generated recommendations are not a generally available product capability.
It starts with this company
A good business conversation needs more than a generic benchmark.
Forge is being designed around an operating profile the company can review: the goals, standards, capacity, business mix, and practical preferences that make a number meaningful in context.
- Revenue and gross-margin expectations
- Lead-response and follow-up standards
- Close-rate and sales-pipeline targets
- Production-cycle and invoice-timing targets
- Crew capacity, retail/insurance mix, and operating preferences
Operating evidence
It learns from the record of how work is actually getting done.
The useful questions are concrete: Are website leads called quickly? Which proposals are waiting too long? Is the close rate changing? Where do jobs spend days in production? When is cash getting held up? Forge is being built around those categories of evidence.
Lead responseSales follow-upClose rateProduction cycleCapacityReceivables
Different jobs need different answers
The owner and the production coordinator should not see the same conversation.
Owner
Growth priorities, margin readiness, capacity constraints, receivables, and the patterns that deserve a closer look.
Sales manager
Lead sources, conversion, proposal follow-up, pipeline shape, and the sales process patterns behind the totals.
Sales representative
Personal pipeline context, follow-up standards, goal pacing, and coaching that relates to the work they actually own.
Production
Cycle time, schedule slip, materials and weather context, and the capacity decisions that affect the production calendar.
Office
Administrative load, missing information, customer follow-through standards, and recurring process bottlenecks.
Accounting
Invoice timing, receivables, payment timing, reconciliation attention, and the information needed for a clear financial picture.
Reviewable by design
A recommendation should show the information behind it.
Forge is not intended to secretly score employees or issue unexplained instructions. The long-term direction is a reviewable record: what was observed, what company goals applied, what was suggested, who reviewed it, and whether the change helped.
Model-generated recommendations are not currently a generally available capability. The early foundation is focused on company context, readiness, role-aware presentation, and the controls needed before stronger coaching features are introduced.
More than advice
Over time, the question is whether the change worked.
Forge’s direction is to help teams connect a proposed change to the operating measure it was meant to improve—such as lead response time, follow-up completion, production days, or invoice timing—then look again with the company’s context in view.
See the operating platform beneath ForgeWorking Standard
Forge is being built for roofing leaders who want a clearer company conversation.
If the platform and intelligence direction match the operating work you want to improve, start with a pilot-fit conversation.